Top Challenges Faced by Small Businesses and How to Overcome Them

Keeping your employees motivated is difficult, and if you’ve got remote or field workers, it can be even more challenging since many of your staff work independently. Employees want employers who prioritize work-life balance, and 70% of workers enrolled in wellness programs have actually reported higher job satisfaction. So, I highly recommend creating an employee wellness program if you don’t already have one. Be sure to highlight it on any job boards you use, along with other important benefits, to let potential candidates know about it. If you want to upskill your marketing game, we also recommend checking out Buffer’s 35 free social media and marketing courses.

Challenge: Keeping Up with Technology

  • In this blog, you’re going to read about the most common financial mistakes MSMEs make and the actionable solutions to help small business owners build a solid footing on their finances.
  • By being resourceful and focusing on high-impact, low-cost marketing tactics, small businesses can effectively promote themselves and attract new customers.
  • As such, businesses must be aware of the importance of having an adequate spread of customers across various categories in order to minimize risk and maximize the potential for success.
  • Therefore, it is essential to prioritise customer service and satisfaction.
  • Small businesses often fail to comply with tax or pay taxes on time and in full, resulting in penalties, interest and sometimes even legal notices.

Their energy can really make or break levels of customer satisfaction and the success of your business. Between not being in the same physical location and using multiple methods of communication, it’s easy for teams to feel misaligned and for information to fall through the cracks. If your budget allows, you can hire an accountant or bookkeeper, the top financial challenges faced by small business and how to overcome them or even a financial expert. However, there are also lots of online courses you can take that can teach you how to keep your books in order. That’s why Ross recommended building emergency expenses into your budget every quarter, so nothing is a surprise or source of stress.

Market Competition

By staying focused on both today and tomorrow, you’ll set your business up for growth that’s both steady and sustainable. One of the toughest decisions for small businesses is balancing short-term growth with long-term planning. Focusing all your energy on quick wins is seductive, but if you’re not thinking about the bigger picture, those efforts might not lead to lasting success. The key to navigating economic ups and downs is staying flexible and planning ahead. One advantage small businesses have over big corporations is the ability to adapt and pivot quickly when needed. Use this agility in case you need to shift strategies if something isn’t working.

Inflation and Price Increases

This year, ROBS emerged as the most popular financing option among surveyed small business owners, with 52 percent favoring it. Cash ranked second, chosen by 19 percent of respondents, while SBA loans followed in third place with 12 percent. Nevertheless, recruitment and retention ranked as the second most significant challenge faced by businesses this year with 33 percent finding hiring somewhat to very difficult. Here are the common challenges we identified in our 2024 Small Business Trends, a survey of more than 2,400 current and aspiring small business owners throughout the country.

Challenge: Cash Flow Issues

Small and Medium-sized Enterprises (SMEs) are the backbone of the global economy, driving innovation, creating jobs, and fostering economic growth. However, these businesses often encounter significant financial challenges that can impede their success. At Wells Accounting and Tax Services, we understand these hurdles and are committed to providing the expertise needed to overcome them. Here, we explore the top financial challenges SMEs face and offer practical solutions to address them. Reducing dependencies on company founders is another challenge that many small business owners face. As the business grows, it becomes crucial to build a strong leadership team and delegate responsibilities effectively.

Develop Strategies for Overcoming Business Challenges

  • Though the approval rating has gone up slowly since the recession, it still hovers around 25 percent.
  • According to the 2019 Small Business Trends report from Guidant Financial, 33 percent of small business owners surveyed cited a lack of cash flow as their greatest challenge.
  • Our team of financing experts will help you understand your funding options and develop a personalized solution tailored to your businesses needs.
  • One of the biggest risks of running a business is the unexpected hurdles.
  • Avoiding forecasting mistakes for MSMEs puts businesses at risk of making mistakes that prevent them from making informed decisions and long-term financial stability.

For most small business owners surveyed in 2024, their startup costs were between $50k to 175k (27%) and $250k to $500k (27%). The second-highest reported startup costs were between $500k to $1 million (16%). Another 15 percent reported startup costs of $175k – $250k, while other business owners reported costs over 1 million (13%).

Business owners need to keep abreast of Federal, state, and local taxes to make sure they withhold taxes correctly. They also need to comply with other withholding requirements, such as those for Social Security, Medicare, workers’ compensation, unemployment insurance, and so on. Looking back, accepting my boss’s challenge and pursuing my goals, in spite of the uncertainty involved, was the best decision I ever made. This, I think, is an ideal example of the vagaries of entrepreneurial life.

Competing on price alone is often not feasible, as larger companies can leverage economies of scale to offer lower prices. This may make it harder for smaller businesses to stand out and attract customers. With fewer resources to offer high salaries and extensive benefits, small businesses may struggle to attract skilled employees. By proactively seeking out funding opportunities and strengthening their financial foundation, small businesses can secure the capital they need to grow and thrive. Building strong business credit is also crucial, as it increases the likelihood of securing loans from traditional financial institutions.

According to the US Chamber of Commerce, 15% of small businesses are concerned about employee retention, a statistic that’s up 8% since 2021. With inflation driving up the cost of living, employee salary expectations have also increased. However, many employers are unable to meet this expectation, which may give employees reason to seek work elsewhere. Regularly check in with your original business plan and update it as needed.

But doing so is particularly difficult for small businesses that have to compete with larger, more well-known companies. By 2025, 32.6 million Americans will work remotely, making it more difficult for teams to communicate effectively with each other. Alarmingly, only 7% of workers agree that communication at their business is open, timely, and reliable. You should also take advantage of an employee management app, like Connecteam, to help streamline your daily activities, automate processes, and manage your team.

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