I.e. China is a complex society, but the principles of business remain the same as everywhere else:
Business people want to buy, sell, and cooperate with each other in successful enterprises.
True knowledge of its landscape, culture and business dynamics can be of benefit to anyone willing to explore the Chinese market. The experience of conducting business for and living years in China (+10y) has led Van der Velde develop a methodology that he believes is a good approach there.